Seoul, the bustling capital of South Korea, is a city where history meets modernity. From stunning skyscrapers to traditional palaces, Seoul offers something for every traveler. In this guide, we’ll explore 15+ must-visit places in Seoul that will give you a taste of its vibrant culture, food, and history. Whether you’re a first-time visitor or a seasoned traveler, Seoul has endless attractions that will leave you fascinated.
1. Gyeongbokgung Palace
Gyeongbokgung Palace, built in 1395, is a majestic symbol of South Korea’s history. As the largest of the Five Grand Palaces built during the Joseon Dynasty, it is a must-see for anyone interested in Korea’s royal heritage. The changing of the guard ceremony, which takes place at the main gate, adds a lively touch to your visit. Inside, you’ll find the stunning Gyeonghoeru Pavilion and Hyangwonjeong Pond, both offering serene views perfect for photography. If you want to delve into Korean history, this is the place to be.
2. Bukchon Hanok Village
For a taste of traditional Korean life, Bukchon Hanok Village is a picturesque location featuring hundreds of hanoks (traditional Korean houses) that date back to the Joseon Dynasty. Nestled between Gyeongbokgung Palace and Changdeokgung Palace, the village offers narrow streets and steep hills where you can stroll and appreciate ancient Korean architecture. While some houses are privately owned, many are open to the public as tea houses, cultural centers, and guesthouses. It’s an excellent spot to capture the beauty of old Seoul.
3. Namsan Seoul Tower (N Seoul Tower)
Perched on top of Namsan Mountain, N Seoul Tower is one of the city’s most iconic landmarks. The tower offers panoramic views of the entire city, especially stunning during sunset or at night when Seoul lights up. You can reach the tower either by a hike up the scenic Namsan Mountain, or by taking a cable car for a more relaxed experience. Don’t forget to check out the “Locks of Love” area, where couples leave padlocks as symbols of their eternal love.
4. Myeongdong Shopping Street
If you’re a shopping enthusiast, Myeongdong should be at the top of your list. Known for its cosmetic stores, fashion boutiques, and street food, this bustling district is where locals and tourists alike flock to find the latest in K-beauty products and trendy fashion. Whether you’re looking for Korean skincare brands or trying local delicacies like tteokbokki (spicy rice cakes), Myeongdong promises a vibrant, fast-paced shopping experience. Make sure to bargain a bit—you might get some great deals!
5. Dongdaemun Design Plaza (DDP)
Designed by world-renowned architect Zaha Hadid, the Dongdaemun Design Plaza (DDP) is a futuristic cultural hub in Seoul. The plaza is known for its unique, curved architecture, making it a hotspot for both fashion and design enthusiasts. You can explore exhibitions, fashion shows, and even night markets held here. The LED Rose Garden is a particularly magical sight at night, where thousands of LED roses light up the landscape, offering an Instagram-worthy backdrop.
6. Lotte World
Lotte World is an amusement park that offers endless fun for both kids and adults. Divided into indoor and outdoor areas, the park has thrilling rides, parades, and even an ice skating rink. If you’re visiting with family, this is a must-visit spot where you can spend an entire day. The Magic Island, located on a man-made lake, features a magical castle and high-speed roller coasters. There’s also a folk museum where you can learn about Korean history in an engaging and interactive way.
7. Changdeokgung Palace and Secret Garden
Changdeokgung Palace, a UNESCO World Heritage site, is famed for its beautifully landscaped Secret Garden (Huwon). This palace was the secondary residence of the royal family during the Joseon Dynasty, and the garden was a place for relaxation. As you walk through the palace grounds, you’ll encounter peaceful pavilions, lotus ponds, and tranquil woods. Make sure to join the guided tour of the Secret Garden, where you’ll learn more about the intricate details of this historically significant site.
8. Insadong Street
Known for its vibrant blend of traditional and contemporary art, Insadong is a cultural hotspot in Seoul. The narrow street is lined with art galleries, antique shops, traditional tea houses, and small restaurants offering authentic Korean cuisine. It’s a great place to pick up souvenirs like calligraphy brushes, pottery, and handmade jewelry. On weekends, the street comes alive with street performances and art exhibits, offering a festive atmosphere that attracts both tourists and locals.
9. Han River Park
The Han River is the lifeblood of Seoul, and the parks along its banks are the perfect places to relax. Han River Park, especially popular among locals, offers a wide range of activities such as cycling, boating, and picnicking. You can also rent a pedal boat or a yacht to explore the river. The parks are great spots for unwinding after a day of sightseeing, and during summer, outdoor concerts and movie screenings are frequently held here. Don’t forget to try some Korean fried chicken while enjoying a riverside picnic!
10. Gwangjang Market
If you’re a foodie, Gwangjang Market will be your paradise. As one of the oldest traditional markets in Korea, it’s known for its delicious street food and textile goods. Try popular dishes like bindaetteok (mung bean pancake), tteokbokki, and mayak kimbap (small rice rolls). The market is also a great place to witness the hustle and bustle of everyday Korean life. You can buy everything from silk goods to vintage clothing here, but the food stalls are the main attraction.
11. Cheonggyecheon Stream
Right in the middle of the busy city lies Cheonggyecheon Stream, a 10.9-kilometer-long modern urban stream that offers a peaceful retreat from the bustling streets of Seoul. What makes this place unique is its combination of modern and traditional elements. You can walk along the stream and enjoy the relaxing ambiance, or sit by its banks to watch the water flow under beautifully designed bridges. At night, the stream lights up with LED installations, adding to the magic of the place.
12. Namdaemun Market
Namdaemun Market is the largest traditional market in South Korea, offering a wide variety of goods from clothing to kitchenware and everything in between. It’s the best place to shop for souvenirs or experience Seoul’s street food culture. The market is huge, and it’s easy to get lost among the endless stalls, so make sure you have a plan! Try some local delicacies like hotteok (sweet pancakes) or mandu (dumplings) while wandering around. Namdaemun Market is a lively spot, full of energy and activity at any time of day.
13. Seoul Forest
For a peaceful escape from the city, Seoul Forest offers a breath of fresh air. This large park is an oasis of green, featuring walking paths, bike trails, and picnic spots. It’s home to a butterfly conservatory and deer enclosure, making it a great destination for families or anyone looking to relax. In the fall, the park transforms into a stunning landscape of autumn colors, making it a perfect spot for nature lovers and photographers.
14. Itaewon District
Itaewon is Seoul’s most multicultural neighborhood, offering a wide range of international restaurants, bars, and shops. Whether you’re craving Italian, Indian, Mexican, or Middle Eastern cuisine, you’ll find it here. The area also boasts a vibrant nightlife scene with trendy cafes and pubs. Itaewon is especially popular among expats, making it a diverse and welcoming district to explore. While you’re there, don’t miss the chance to browse its quirky boutiques and second-hand shops.
15. COEX Mall and Starfield Library
Located in the Gangnam district, COEX Mall is one of the largest underground shopping malls in the world. With a vast selection of shops, restaurants, a movie theater, and an aquarium, it’s a one-stop destination for entertainment. Inside the mall, you’ll find the Starfield Library, a stunning open-space library with towering bookshelves. Even if you’re not a big reader, the unique design of this library is worth checking out. It’s a quiet, relaxing spot to take a break during a shopping spree.
16. Hongdae District
Hongdae is a vibrant, youthful area known for its artistic vibe and indie culture. It’s home to many of Seoul’s trendiest cafes, art galleries, and live music venues. Street performances by musicians and dancers are common here, adding to the lively atmosphere. If you enjoy unique street art and fashion, Hongdae is the place to be. There are also plenty of vintage shops where you can score some quirky finds, making it a paradise for fashion-forward travelers.