Jacksonville, Florida, isn’t just another city—it’s a sun-soaked playground where Southern charm meets coastal cool.
With miles of pristine beaches, a thriving arts scene, and outdoor adventures galore, this city packs a punch.
Whether you’re a foodie, nature lover, or history buff, Jax (as locals call it) has something to make your trip unforgettable.
Ready to dive into the best of Jacksonville? From hidden gems to must-see attractions, we’ve got the ultimate list of top things to do in Jacksonville, Florida.
Get your sunscreen and sense of adventure ready—this city is waiting to wow you.
1. Soak Up the Sun at Jacksonville Beach
If you’re craving sand between your toes and salty ocean breezes, Jacksonville Beach is the spot.
This stretch of coastline is perfect for lazy sunbathing, surfing, or strolling the iconic pier.
The vibe here is laid-back but lively, with beachside bars, volleyball games, and killer sunsets.
For the adventurous, rent a kayak or paddleboard and explore the waves. Prefer to keep it low-key? Grab a book, spread out a towel, and let the sound of crashing waves be your soundtrack.
Don’t miss The Beach Hut Café—a local favorite for fresh, beachy bites. Whether you’re in for a quick dip or a full beach day, this is one of the best things to do in Jacksonville, Florida for good reason.
2. Explore the Timucuan Ecological & Historic Preserve
Step into Florida’s wild side at the Timucuan Ecological & Historic Preserve, where nature and history collide.
This massive 46,000-acre park is home to marshes, hiking trails, and even ancient Native American sites. Walk the Fort Caroline National Memorial to glimpse 16th-century history or paddle through the serene waterways.
Birdwatchers, bring your binoculars—this place is a haven for ospreys, herons, and even the occasional bald eagle.
Whether you’re kayaking through untouched wetlands or hiking under towering oaks, the Timucuan Preserve is a must-visit in Jacksonville for outdoor lovers.
3. Stroll Through the Riverside Arts Market
Every Saturday, the Riverside Arts Market transforms the area under the Fuller Warren Bridge into a buzzing hub of creativity.
Local artists, live music, and food trucks make this one of the coolest things to do in Jacksonville. Snag handmade jewelry, try vegan treats, or just soak in the lively atmosphere.
Pro tip: Bring a reusable bag—you’ll want to take home more than just memories. Whether you’re hunting for unique souvenirs or just love supporting local talent, this market is a Jacksonville must-do.
4. Get Wild at the Jacksonville Zoo and Gardens
Home to over 2,000 animals and 1,000 plant species, the Jacksonville Zoo and Gardens is a blast for all ages.
Walk through the Land of the Tiger exhibit, where big cats roam overhead on special trails, or feed a giraffe at the African Plains.
The zoo’s lush gardens make it feel like a tropical escape, and the splash park is perfect for kids (or adults who want to cool off). If you’re looking for fun things to do in Jacksonville, Florida, this spot delivers big-time.
5. Catch a Game at TIAA Bank Field
Jacksonville bleeds football, and there’s no better way to feel the city’s energy than at TIAA Bank Field, home of the Jacksonville Jaguars.
Even if you’re not a die-hard NFL fan, the tailgating scene alone is worth experiencing.
Beyond football, the stadium hosts massive concerts and events. Want to see Jax at its most electric? Grab some tickets and join the roar of the crowd.
6. Discover the Cummer Museum of Art & Gardens
Art lovers, rejoice—the Cummer Museum is one of the best places to visit in Jacksonville. With over 5,000 works spanning centuries, plus stunning riverside gardens, this museum is as beautiful as it is fascinating.
Stroll through the Italian-inspired gardens, then admire everything from European masterpieces to contemporary pieces.
The best part? The museum sits along the St. Johns River, making the views almost as impressive as the art.
7. Kayak Through the Intracoastal Waterway
For a different perspective of Jax, hit the water with a kayak or paddleboard adventure.
The Intracoastal Waterway offers calm waters perfect for spotting dolphins, manatees, and even the occasional sea turtle.
Local outfitters like Kayak Amelia provide rentals and guided tours, so even beginners can dive in.
Whether you’re gliding past marshes or exploring hidden creeks, this is one of the top Jacksonville activities for nature lovers.
8. Walk the Jacksonville Riverwalk
Downtown’s Jacksonville Riverwalk is the perfect mix of city vibes and waterfront serenity. Stretching 1.2 miles along the St. Johns River, this scenic path is great for jogging, biking, or just people-watching.
Stop by the Museum of Science & History (MOSH) or grab a bite at a nearby café. At night, the skyline lights up, making this one of the prettiest places in Jacksonville.
9. Tour the Kingsley Plantation
History buffs shouldn’t miss Kingsley Plantation, Florida’s oldest standing plantation. The preserved slave quarters and antebellum home offer a sobering but important look into the past.
Walking through the grounds, you’ll feel the weight of history—but also the resilience of those who lived here.
It’s a powerful experience and one of the most unique things to do in Jacksonville.
10. Hit Up the Jacksonville-Baldwin Rail Trail
Calling all cyclists and hikers—the Jacksonville-Baldwin Rail Trail is a 14.5-mile paved path through lush forests and wetlands. Once a railroad line, it’s now a prime spot for biking, running, or even horseback riding.
Pack water, sunscreen, and a camera—you’ll want to snap pics of the wildflowers and wildlife along the way.
11. Shop and Dine in San Marco
The San Marco neighborhood is where chic boutiques meet top-notch eats. Browse indie shops, then grab a table at Taverna for wood-fired pizza or Maple Street Biscuit Company for Southern comfort food.
With its European-style square and cozy vibe, San Marco is one of the best areas in Jacksonville for a leisurely day out.
12. Unwind at Little Talbot Island State Park
Last but not least, Little Talbot Island State Park is a hidden gem with untouched beaches, dunes, and maritime forests. Fish, hike, or just relax—this place feels worlds away from the city.
If you’re lucky, you might spot sea turtles nesting. For pure, unfiltered Florida beauty, this park is a can’t-miss Jacksonville attraction.
Final Thoughts
From sandy shores to cultural hotspots, Jacksonville, Florida, is packed with unforgettable experiences.
Whether you’re here for a weekend or a week, these 12 best things to do in Jacksonville will keep you busy, inspired, and maybe even a little sun-kissed.
So what are you waiting for? Grab your shades, lace up your sneakers, and get ready to explore one of Florida’s most dynamic cities. Trust us—Jax won’t disappoint.